Marketing Plan

  1.  Provide seller with a Market Analysis to establish the most effective asking price.
  2. Make recommendations on staging house to improve it for quickest sale at the highest price.
  3. Provide on-the-spot exposure of your property by placing a Coldwell Banker for sale sign on property.
  4. Prepare a “Quality Features Sheet” to tell about the house, pointing out all the special features and benefits to the buyer.
  5. Mail just listed notification to neighbors in a Special Envelope to stand out.
  6. E-Mail, Fax and/or telephone information about the house to agents that are active in the area.
  7. Place house on our office tour of new listings to expose listing to agents in our office.
  8. Report the results of our agent’s comments, so that we can fine-tune our marketing plan.
  9. Use a professional photographer for photos, virtual tour and professional TV spot.
  10. Create a custom website for your home.
  11. Produce a thorough and complete MLS listing, pointing out all the benefits to buyers and agents.
  12. Promote house to every qualified client, buyer and investor we know of and have in our client database.
  13. Create exclusive mobile brochure for delivery to buyer’s mobile phone.
  14. Place advertisement on our page.
  15. Place advertisement on our website.
  16. Create a custom website for your listing.
  17. Place advertisement on,,  + 700+ real estate websites.
  18. Personally host an open house if requested by the seller. (Not all sellers want open houses)
  19. Magazine Advertising and Professional TV spot on Channel 31 on Saturdays at 4:30.
  20. Advertise and promote house to the Agents who actively work in your area and price range.
  21. Follow up with the agents that have shown house to prospective buyers for their buyers’ reactions.
  22. Inform client of new listings that may have an impact on the sale or price.
  23. Call, Text or e-Mail daily, biweekly, weekly, bimonthly, to keep client apprised of the status of listing. (based upon seller’s wants/needs)
  24. Review offer(s) and negotiate to obtain the best possible price and terms for seller.
  25. Be with seller through the close of escrow and beyond. Keeping Escrow Closed!!!

Click here to get a full color copy of my Gold Listing Concierge Flyer

In addition to the above, I also provide community information resources to buyers and sellers at my local website, that you will not find with any other Realtor.